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Mainstream media is a necessary and unavoidable aspect of American life. Everyday millions of American's are exposed to media message, primarily controlled by a diminishing number of corporations. The vast majority of these messages are used to persuade individuals to purchase goods and thus increase the quality of their lives. Commercials, specifically car commercials, use a variety of tactics to introduce the consumer to their products. The most common and transparent of these strategies is associating happiness and individualism with a car or truck through an aesthetically pleasing series of images. However, a growing number of Car Company's are using popular music to enhance the image of excitement and enthusiasm in their commercials.
Tags: Education